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IAB Advances Data Demystification, Releases Lexicon of Universal Data...
IAB news release EW YORK, NY — The Interactive Advertising Bureau (IAB) has taken another step forward to increase marketplace efficiency with the release today of the “Data Segments & Techniques...
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2012 Industry Predictions: The Death of Audience Buying?
Digiday What are some changes that will shape 2012 in ad tech? DMPs will be embraced as the future of digital media – relying solely on third-party data providers will no longer be viable. Agencies...
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Confessions of an Ad Tech Exec
Digiday Advertising technology is a booming industry. Hardly a day goes by without another tech player announcing a big round of funding. The thinking behind all these companies is that the system for...
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BUYING WITH A MOBILE DEVICE
An IDG Global Solutions (IGS) survey found a growing overlap between home and work use among participants in 43 countries. On average, 56% of smartphone users make purchases and 73% buy with a...
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Infographic: Emotionally Charged B2B Marketing
Large buying teams and mixed constituencies make it more difficult to sell effectively. Buyers are people first, buying team members second which causes emotion-based goals influence buying decisions....
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Google Says Millennial Influence on the Rise in B2B Buying
AdAge Millennial influence within b-to-b buying decision groups is growing rapidly, according to a new study by Google and the research house Millward BrownDigital. According to the study, 46% of...
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IDG Communications Launches ABM360™ for Comprehensive Account-Based Marketing
Business Wire –World’s Leading Tech Media, Data and Services Company Will Provide Sophisticated Lead Generation, Engagement and Targeting Solutions for BtoB Marketers– IDG Communications today...
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Report: Mobile Ads Drove 80 Percent Increase In Store Visits Within 24 Hours
Source: Marketing Land Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. According to a new “Mobile Audience Insights Report” from...
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Power of Knowledge
The results find that IT decision-makers do not need more content, but more reliable, credible and accurate information throughout the purchase process. This white paper will: Explain the challenges IT...
View ArticleInternet of Things connections to quadruple by 2020
“We see the Internet of Things as an extension of our machine-to-machine business, as does everyone else in the marketplace today,” says Mark Bartolomeo, vice president of IoT Connected Solutions at...
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Report: Mobile Ads Drove 80 Percent Increase In Store Visits Within 24 Hours
Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. According to a new “Mobile Audience Insights Report” from NinthDecimal 54 percent of...
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